{"id":139,"date":"2024-12-10T18:09:47","date_gmt":"2024-12-10T18:09:47","guid":{"rendered":"https:\/\/resolution.lt\/?p=139"},"modified":"2025-07-30T17:53:42","modified_gmt":"2025-07-30T14:53:42","slug":"ekspertas-paaiskino-kaip-neapsigauti-renkantis-busta-atskleide-daznai-pletotoju-naudojama-triuka","status":"publish","type":"post","link":"https:\/\/www.resolution.lt\/en\/ekspertas-paaiskino-kaip-neapsigauti-renkantis-busta-atskleide-daznai-pletotoju-naudojama-triuka\/","title":{"rendered":"An expert explains how not to be misled when choosing a home: reveals a trick often used by developers"},"content":{"rendered":"
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An expert explains how not to be misled when choosing a home: reveals a trick often used by developers<\/h1>\n\t<\/div>\n<\/div>\n\n\n\n\n
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\"Location, location, and once again \u2013 location\" is a well-known principle when it comes to real estate. However, according to Paulius \u0160atikas, head of the real estate development and management company Resolution, it\u2019s important to understand that not all developers apply this principle with integrity. Popular, prestigious, and well-known city areas are often used as a justification to raise housing prices.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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\u201cWe often joke that every apartment listed in Vilnius is in the Old Town, and in Palanga \u2014 it\u2019s always \u2018100 meters from the sea\u2019. But similar trends are present not only in the secondary market \u2014 new real estate developers also try to capitalize on well-known names,\u201d says Paulius \u0160atikas, CEO of Resolution.\n
\nAccording to the expert, this becomes evident when looking at the names of new projects: popular district names are frequently used, even though prospective buyers may find the actual property located far from the area referenced in the title.\n
\n\u201cWe\u2019ve seen some striking examples: projects named after \u017dv\u0117rynas being built in \u0160e\u0161kin\u0117, or developments using the name U\u017eupis while having nothing in common with the bohemian charm of that district.\u201d<\/p>\n

The reason is fairly straightforward: a prestigious district name doesn\u2019t just draw attention \u2014 it can directly increase a project\u2019s market value, making it easier, faster, and more expensive to sell. \u201cBut perhaps we as a society and a market have matured enough to talk about this openly? This is nothing more than misleading customers \u2014 it\u2019s a sign of disrespect,\u201d \u0160atikas says.\n
\nIn his view, an attractive name and associations with a prestigious location can inflate a project\u2019s value by as much as 10\u201315%. This is due to the so-called \u201chalo effect\u201d \u2014 a phenomenon where positive associations with something familiar or admired are transferred onto a related object or service.<\/p>\n

Young people, newcomers to Vilnius, and those with little homebuying experience are particularly vulnerable to this type of manipulation. For them, a misleading project name could influence one of the most important and costly purchases of their lives \u2014 and lead to disappointment when the reality doesn\u2019t match expectations.<\/p>\n

\u201cIt\u2019s completely understandable that this causes frustration. In Paris, where community engagement and protest culture are stronger, misleading project names caused such public dissatisfaction that proposals were brought before the city council to restrict the use of place names based on clearly defined geographic boundaries. Ideally, Lithuania shouldn\u2019t have to go down that path \u2014 common sense should be enough,\u201d \u0160atikas adds.<\/p>\n

In Vilnius, there are only a few districts truly considered prestigious: \u017dv\u0117rynas, the Old Town, U\u017eupis, Valakampiai, and the old part of Antakalnis. These areas are in high demand, and property prices here are uniquely high.<\/p>\n

\u201cThis is not just because of their rich histories, but also due to the quality of life they offer: unique architecture, low building heights, relatively low development density, and natural green surroundings. It\u2019s easy to understand what kind of spaces we\u2019re talking about when we mention, for example, \u017dv\u0117rynas.\u201d<\/p>\n\t<\/div>\n<\/div>\n\n\n\n

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KANSO Sakal\u0173 4, \u017dv\u0117rynas, Vilnius<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n

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Yet in recent years, the name \u017dv\u0117rynas has increasingly been used for new projects developed around areas like Saltoni\u0161k\u0117s. \u201cThat\u2019s also a great place to live,\u201d \u0160atikas notes, \u201cbut let\u2019s be honest \u2014 when we say \u017dv\u0117rynas, we\u2019re not picturing Saltoni\u0161k\u0117s. Developers know this \u2014 and they still exploit it.\u201d<\/p>\n

He emphasizes that creating a new project in the old part of \u017dv\u0117rynas is no small challenge: it requires a deep understanding and appreciation of the district\u2019s spirit and history, as well as sensitivity to a community that has lived there for decades. New developments must integrate naturally and respectfully into the surroundings. \u0160atikas cites KANSO Sakal\u0173 4 as a prime example \u2014 a project that reflects the essence of \u017dv\u0117rynas both in its exterior and in its underlying philosophy.\n\nHe believes that projects built on the fringes of the district \u2014 and created without careful consideration of these aspects \u2014 ultimately damage the area\u2019s reputation and set unrealistic expectations for buyers.<\/p>\n

According to Resolution\u2019s CEO, this is not a phenomenon unique to Lithuania. It happens globally. In New York, for example, projects like Manhattan View evoke luxury and iconic views \u2014 but may actually be located in neighborhoods like Hell\u2019s Kitchen, far removed from Manhattan\u2019s elite image.\nIn London, developments named Chelsea Gardens or Knightsbridge Views are often built outside these wealthy neighborhoods \u2014 sometimes quite far \u2014 but still leverage the names to create an illusion of luxury and high quality.<\/p>\n

\u201cThis isn\u2019t illegal, but it\u2019s misleading. And it doesn\u2019t do our sector any favors \u2014 it damages the reputation of the entire industry, not just those developers using such tactics. Once or twice disappointed, buyers begin to view the entire housing market with skepticism. That\u2019s why we need to acknowledge this issue and deal with it \u2014 the sooner, the better,\u201d \u0160atikas concludes.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n

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Kurdami KANSO Sakal\u0173 4 projekt\u0105 skiriame i\u0161skirtin\u012f d\u0117mes\u012f kokybei ir detal\u0117ms, kurios lemia m\u016bs\u0173 kasdien\u012f gyvenim\u0105. Apie tai pla\u010diau -…<\/p>","protected":false},"author":1,"featured_media":1482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-139","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-naujienos"},"_links":{"self":[{"href":"https:\/\/www.resolution.lt\/en\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.resolution.lt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.resolution.lt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.resolution.lt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.resolution.lt\/en\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":10,"href":"https:\/\/www.resolution.lt\/en\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"predecessor-version":[{"id":1186,"href":"https:\/\/www.resolution.lt\/en\/wp-json\/wp\/v2\/posts\/139\/revisions\/1186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.resolution.lt\/en\/wp-json\/wp\/v2\/media\/1482"}],"wp:attachment":[{"href":"https:\/\/www.resolution.lt\/en\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.resolution.lt\/en\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.resolution.lt\/en\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}